Google Ads Management
Google Ads done right can be the fastest, most predictable source of new leads in your business. Done wrong, it burns budget with nothing to show. We build, manage, and optimize campaigns structured around your actual revenue goals — not just clicks and impressions.
Who This Is For
Google Ads is ideal for businesses that need leads now, have a defined service or offer, and want a measurable, scalable paid channel they can control.
What's Included
Every Google Ads engagement is fully managed — from initial build to ongoing optimization.
Campaign Setup & Structure
Properly architected campaigns with organized ad groups, targeting, and bidding strategies from day one.
High-Intent Keyword Research
We target keywords that indicate buying intent, not just browsing — maximizing lead quality over traffic volume.
Ad Copywriting
Headlines and descriptions crafted to match search intent and generate clicks from your best-fit prospects.
Conversion & Call Tracking
Full tracking setup so you know exactly which keywords and ads are driving calls, forms, and revenue.
Negative Keyword Management
Ongoing removal of irrelevant searches to protect your budget and improve overall campaign quality scores.
Monthly Optimization
Bid adjustments, A/B ad testing, quality score improvements, and audience refinements every month.
Performance Reporting
Clear monthly reports showing cost per click, cost per lead, conversion rates, and campaign direction.
Ad Extension Optimization
Site links, callouts, call extensions, and location extensions to maximize ad real estate and CTR.
Our Ads Management Process
A systematic approach that builds campaigns designed to perform from launch — and improve over time.
Business & Goal Discovery
We review your target audience, service area, budget, and conversion goals before touching the account.
Campaign Architecture & Setup
We build a structured campaign with proper ad groups, match types, extensions, and a landing page strategy that converts.
Keyword Research & Negative Keywords
We identify high-intent keywords and immediately eliminate irrelevant search terms that waste ad spend.
Ad Copywriting & Creative
We write compelling headlines and descriptions that speak directly to intent and push for action.
Conversion Tracking Setup
We configure call tracking, form submissions, and goal completions so every dollar of ad spend is accountable.
Monthly Optimization & Reporting
Regular bid adjustments, quality score improvements, search term reviews, and transparent reporting every month.
Real-World Use Cases
How Google Ads drives immediate, measurable results for different business types.
Emergency & High-Intent Services
The Problem
Customers in crisis need someone NOW. Organic ranking takes months — you need to appear at the top immediately.
The Solution
We target exact-match emergency keywords with call-focused ads and location targeting so you appear at the very top of Google when someone searches 'emergency roof repair near me' — capturing high-intent leads ready to book on the spot.
Targeted Promotions & Seasonal Campaigns
The Problem
You have open appointment slots and a specific offer you want to drive bookings for, but organic reach is too slow.
The Solution
We build a tight promotional campaign around your offer, target the right local audience, and drive immediate bookings. We use smart bidding and call extensions so leads can book directly from the ad without even visiting the site.
Lead Generation at Scale
The Problem
You need a consistent, predictable volume of qualified leads every month — not random bursts of traffic.
The Solution
We build full-funnel search campaigns optimized for lead form completions, with automated lead nurturing (via CRM integration) that ensures no lead falls through the cracks after the click.
Google Ads Pricing
Management fees are separate from ad spend — your budget goes directly to Google.
Ads Starter
- Campaign setup
- Search campaign management
- Conversion tracking
- Monthly optimization
- Basic reporting
Ads Growth
- Multiple campaigns
- Retargeting
- Landing page recommendations
- Call tracking
- Monthly strategy adjustments
Ads Domination
- Full funnel ad strategy
- Search, Display, YouTube
- A/B testing
- CRM integration
- Weekly optimization
Ad spend billed separately and goes directly to your Google account. Management fee covers strategy and execution only.
Common Questions
Does ad spend go to ADX or directly to Google?
Your ad spend goes directly to your Google Ads account — you own and control the budget. ADX charges a separate management fee for strategy, optimization, and reporting.
What's a realistic starting budget for Google Ads?
For most local service businesses, we recommend a minimum $500–$1,000/month in ad spend to generate meaningful data and leads. More competitive markets may require more.
How quickly will I see results?
Google Ads can generate leads immediately after launch. However, the first 30 days are about learning and optimizing — peak performance typically happens by month 2–3.
Do I need a separate landing page?
A dedicated landing page significantly improves conversion rates compared to sending traffic to your homepage. We'll advise on the best approach and can assist with landing page setup.
Get Your Free Marketing Report
Review your digital footprint to ensure your ads will convert at the highest possible rate.
Ready to Drive More Leads with Google Ads?
Book a strategy call and we'll review your market, competitors, and the ad strategy best suited to your business goals.
Book a Strategy Call